I liked to look at uhaul.com as a living entity that was always in need of a revamp. So, with that ideology that meant us designers were always tweaking, redesigning, rethinking every page of the website all of the time.
I worked closely with program managers, developers, QA testers, the stats team, and customers on a daily basis in order to provide the best knowledge of how to make things better. This involoved a lot of A/B testing, Tealeaf sessions, brown bag meetings, customer surveys, and employee feedback.
Within the rates and resevation process, a major page is the moving supplies step where you get a pre-determined supplies package that you can be added to the reservation.
I designed and did the front end code for this webpage.
This was a lot of trial and error and in the end we got great feedback. In fact, the stats team let me know that after one of the latest updates the online store Gross Order amount went up 27% and that was only after the intital 30 days.
I designed and did the front end code for the Propane page.
After one of the page rejuvenation my boss and I received an email from the VP of Marketing, Center Sales & Operations, in it explained how the Propane program manager received an inquiry that lead to the opening of 600 new accounts.
"Two months ago we'd have never received this email and would not land all of these accounts, there was no outlet, no easy way. Thank you all for getting this page upgraded." - Bob Wessen, VP
I designed and did the front end code for the Trailer hitches page.